![]() In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. Scratchpad 13m craft venturessawersventurebeat software# This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions. Traditionally, sales teams don’t like the tools that are thrust upon them. ![]() ![]() They are essentially databases and even with a visual interface, it doesn’t really match up with the way they work. Scratchpad gives them an interface like a spreadsheet or notes application that they are typically using to hack together a workflow, but with a direct connection to Salesforce. What the paid tiers provide is a way to bring all this data together and get a bigger picture view of what’s happening on the sales team, and it helps ensure that people are using Salesforce because the data in Scratchpad links to the Salesforce database automatically. The company has completed the initial work of building the individual salesperson’s workspace, but the next phase, and part of what this capital is going to fund, is building the team workspace and seeing how this data can flow from individuals to a team view to give management more insight into what their individual reps are doing. This includes notes, which usually don’t make it into Salesforce, but provide a lot of context about interactions with customers. It’s resonating with thousands of users (although Salehi didn’t want to share an exact customer number just yet). Customers include Autodesk, Brex, Lacework, Snowflake and Twilio. Sacks says that he liked the viral way the product has been spreading. “Once a rep starts using Scratchpad, two things tend to happen: it becomes a daily habit, and they share it with their teammates. This phenomena of viral spread is rare and indicates a very strong product-market fit,” he said in a statement. 3-In one image taken during the summer of 1895, a sailing steamship glides along the Columbia River, decorated by a string of signal flags. A 1911 postcard, celebrating Astoria's centennial, shows Astoria Regatta dignitaries in sailing clothes aboard a U.S. Scratchpad, a startup building a more intuitive workspace for sales teams, raised 13 million in a Series A round led by Craft Ventures. In 1951, an aerial photo of the Regatta salmon derby offers a wide view of fishing boats, dotted across the familiar expanse of the river. Scratchpad 13m craft venturessawersventurebeat series# Subscribe to the Crunchbase Daily Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company after they previously built products for the sales space. For enthusiasts of historic ships, looking through the archives of Regatta celebrations is a journey through the Columbia's past, with views of historic race boats, ferries and steamboats. This week, the tradition of Astoria's Highwater Boat Parade continues, with boats visible from docks and restaurants along the riverfront. Scratchpad 13m craft venturessawersventurebeat series#Īwards at this year's parade will be given for sail, service, classic and commercial craft, as well as the Queen's Choice award.Scratchpad 13m craft venturessawersventurebeat software#.
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